What a Content Marketing Agency Actually Does (And How to Choose One)

If you’ve ever wondered what a content marketing agency actually does, you’re not alone. A lot of businesses know they need content marketing but don’t have the time or expertise to do it themselves. That’s where an agency comes in.

What Does a Content Marketing Agency Do?

A content marketing agency helps businesses create, distribute, and manage content to attract and engage their target audience. Here’s a breakdown of the key services they offer:

• Strategy Development – Researching your audience, setting goals, and creating a content plan.

• Content Creation – Writing blog posts, designing graphics, producing videos, and more.

• SEO Optimization – Ensuring content ranks well on Google and drives organic traffic.

• Social Media Management – Sharing content, engaging with followers, and running campaigns.

• Email Marketing – Creating newsletters and automated sequences that nurture leads.

• Performance Tracking – Analyzing what’s working (and what’s not) to improve results.

Why Hire a Content Marketing Agency?

Many businesses try to handle content marketing in-house. In fact, 90% of marketers say they include content marketing into their strategies. But it takes time and expertise. Here’s why hiring an agency might be the better move:

• Saves Time – Content marketing is a full-time job. Let the experts handle it while you focus on running your business.

• Brings Expertise – Agencies know what works and stay up-to-date on trends.

• Delivers Consistency – Regular, high-quality content keeps your brand top of mind.

• Improves ROI – A strategic approach leads to better engagement, leads, and conversions.

How to Choose the Right Content Marketing Agency

Not all agencies are the same, so it’s important to find the right fit. Here’s what to look for:

1. Experience & Expertise – Do they specialize in your industry? Have they worked with similar businesses?

2. Portfolio & Case Studies – Can they show results? Look for examples of past work.

3. Content Quality – Read their blog, social posts, or content they’ve created for clients.

4. SEO Knowledge – A good agency understands how to rank content and drive traffic.

5. Transparency & Communication – They should provide clear pricing, timelines, and updates.

6. Scalability – Can they grow with your business needs?

Importantly, comprehensive content marketing groups like Vital Voice Marketing go beyond mere creation to own your content marketing efforts fully. How? With a dedicated account manager, complementary strategy sessions, and flexible integration with your current project systems.

Questions to Ask Before Hiring an Agency

• What’s your content creation process?

• How do you measure success?

• Can you provide client references?

• How do you stay updated on industry trends?

• What tools do you use for content and analytics?

Download our FREE checklist!

The Bottom Line

A great content marketing agency can help take your brand to the next level. The key is finding one that understands your goals and has the skills to execute a winning strategy.

Need a Content Marketing Partner?

We help brands create content that drives real results. Let’s chat and see how we can grow your business together!