Content Marketing Examples That Actually Work

When done right, content marketing can drive traffic, build trust, and turn leads into loyal customers. But what does “good” content marketing actually look like? Let’s dive into real-world examples that prove content marketing works.

1. HubSpot’s Blog & Free Resources

• Why it works: HubSpot provides high-value, educational content that helps businesses grow. Their blog, guides, and free tools attract millions of visitors every month.

• Key takeaway: Give away useful content to establish authority and attract leads.

2. Red Bull’s Extreme Sports Content

• Why it works: Red Bull doesn’t just sell energy drinks; they create content about extreme sports, music, and adventure, aligning perfectly with their audience’s lifestyle.

• Key takeaway: Content should reflect your brand identity and connect with your audience’s interests.

3. Spotify’s Wrapped Campaign

• Why it works: Every year, Spotify gives users a personalized recap of their listening habits. This shareable content goes viral and drives engagement.

• Key takeaway: Personalization makes content more engaging and share-worthy.

4. Nike’s Inspirational Storytelling

• Why it works: Nike focuses on powerful, emotion-driven stories in its videos and ads rather than just selling shoes.

• Key takeaway: Storytelling builds emotional connections and brand loyalty.

5. Glossier’s User-Generated Content

• Why it works: Glossier turns its customers into brand ambassadors by sharing real customer photos and testimonials.

• Key takeaway: Let your audience create content for you—it’s more authentic and engaging.

6. Airbnb’s City Guides & Community Stories

• Why it works: Airbnb creates local guides and shares real guest stories, providing value beyond just booking a place to stay.

• Key takeaway: Educate and entertain your audience while promoting your product.

7. Grammarly’s YouTube & Social Media Marketing

• Why it works: Grammarly’s engaging YouTube ads and social media content show how their tool improves writing in a relatable way.

• Key takeaway: Use short, engaging content to demonstrate your product’s benefits.

8. Moz’s Whiteboard Friday

• Why it works: Moz’s weekly video series explains SEO concepts in a simple, engaging way, making them an authority in the space.

• Key takeaway: Consistency and educational content build trust and long-term audience engagement.

9. Dove’s Real Beauty Campaign

• Why it works: Dove’s content challenges beauty standards and sparks meaningful conversations.

• Key takeaway: Create content that aligns with your brand’s mission and values.

10. Tesla’s Zero Paid Ads Approach

• Why it works: Tesla relies on social media, viral content, and word-of-mouth instead of traditional advertising.

• Key takeaway: When your product and brand story are strong, customers do the marketing for you.

When Done Right, Content Delivers

Great content marketing isn’t just about writing blog posts—it’s about connecting with your audience in creative, valuable, and shareable ways.

We help brands create engaging, results-driven content. Let’s chat and build a strategy that fits your goals!