The Anti-Retainer Model

Retainers are broken.
We fixed them.

The traditional agency retainer locks you into rigid scopes, inflated hours, and work you didn't ask for — and content marketing agency costs spiral without anything to show for it. Our points-based model puts you in the driver's seat — allocate your investment to whatever moves the needle most.

How it works

01

Choose Your Tier

Select a monthly points package that fits your budget and ambitions. Scale up or down anytime.

02

Allocate Points

Decide where your points go each month: content, SEO, HubSpot, automation — mix and match freely.

03

Track Outcomes

See exactly what each point delivered. We report on outcomes, not timesheets.

Points vs. Retainers

The clearest way to understand B2B content marketing pricing is to see the old model and our model side by side.

FeatureTraditional RetainerPoints Model
Scope flexibility
Month-to-month allocation
No long-term contracts
Transparent pricing
Cross-discipline work
Outcome-based reporting

What points buy

Every deliverable has a transparent point value. Here's a sample of how points translate to real work.

Blog Post (1,500 words)8 pts
eBook Copy and Design15 pts
Email Nurture Sequence (5 emails)12 pts
HubSpot Workflow Build10 pts
Case Study (2 Pages)20 pts
Custom Dashboard Setup14 pts
Landing Page Copy & Design10 pts
Lead Scoring Model12 pts

FAQ

Ready to try a smarter model?

Let's figure out the right points package for your goals.

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