Content ROI Benchmarks: What Good Actually Looks Like

Practical benchmarks for content marketing ROI across B2B industries — with methodology, context, and what to do if you're falling short.

What's inside

One of the hardest questions in B2B marketing is whether your content program is performing well. Without industry benchmarks, it's nearly impossible to know if your results are strong or just average. This report compiles ROI data across content marketing programs in B2B SaaS, professional services, healthcare tech, and supply chain — giving you real numbers to benchmark against and a clear framework for improving performance.

Key insights

• Content ROI benchmarks by industry, company size, and program maturity
• The metrics that actually predict pipeline contribution — and the vanity metrics to stop tracking
• How top-quartile content programs structure their measurement and attribution models
• The average time-to-ROI for different content types and investment levels
• A self-assessment framework for identifying where your program is underperforming